core services

Logo & brand identity design — Create the brand of your dreams & stand out from the crowd.

Brand identity design is my main jam. Combining my love for branding, logo & identity design, illustration, and lettering to help clients capture the unique visual essence of their brand and connect with their audience in an authentic way.


While logo design is my (and often my clients) favourite part, your brand’s identity is so much more! My goal is to provide you with all the core visual elements you need to show up cohesively and consistently.


Already have an awesome logo & brand identity? Re-branding? Or just need some help refining your existing branding? I’m happy to help in more specific areas.

The Process

01. Discovery & Strategy

Defining the what, why, who & how of your brand & exploring your brand’s personality and style through initial mood boards—The most important step to creating a visual identity that just feels ‘right’.

02. Create & Refine

The fun part! After lots of sketching and exploring concepts, we’ll work closely to refine the design into a final solution.

03. Apply & Shine!

We’ll make the final touches and work on any collateral pieces included, such as web design, print material, digital pieces, and brand templates.

Custom brand identity package tailored to your needs.

Since every brand is unique with unique needs, we’ll create a brand identity package just for you. Below gives an idea of the essentials often included.

A closer look

Brand identity essentials

01. Discovery & creative strategy

First, we’ll go over your brand strategy and overall vibe. We’ll explore ideas & directions, and how you see and feel about your brand. Before putting together a creative strategy presentation with a refined mood board. Making sure we’re completely on the same page.

02. Logo Design

Next I’ll get to work sketching and exploring concepts based on our creative strategy – you’ll receive an initial concept draft which we’ll work closely together to refine into a final solution. Creating a whole logo suite complete with primary, secondary, & sub mark variations for responsive application.

03. Colour & Typography

A curated colour palette and typography system to make sure your brand always looks super cohesive.

04. Graphic style

Icon design, illustration, and/or pattern design to set your brand’s graphic style.

05. Design Theme

We’ll explore how the elements of your brand come together and are used to create a consistent design theme, usually best achieved though creating a few initial collateral items.

06. Collateral design

We’ll put together any further collateral items included in your package (please see the section below for further info).

07. Brand board & Brand Guidelines

One-page brand board with all the essential info for your new brand identity—or a multi-page brand guidelines document outlining all the technical details, usage recommendations, tips, and application examples to make sure your brand is always looking it’s best.

Collateral design and additional services

With your initial brand identity established, we can move on to any collateral design and additional services you may need – such as packaging, print design, digital design, web design, social media & marketing templates, and more! Available as package add-ons or stand-alone services.

Popular Services

Packaging Design

Label and packaging design. We’ll research your competitors and shelf space in-depth to reach a purposeful & thoughtful solution.

Print Design

Print design, think printed marketing materials, menu design, leaflet & brochure design, signs, and more.

Digital Design

Digital design such as branded presentation templates, e-book templates, digital marketing graphics, etc.

Social Media Design & Templates

Social media design, including highlight covers & branded templates for stories & posts—making creating and posting cohesive content that little bit easier.

Email Templates & Branded Signature

Branded email design, from a newsletter template to your email signature. Ready to use on your preferred platform.

Custom brand font

Want a custom live font made just for your brand? I often create logos or other elements which incorporate custom lettering, usually I only need to create a certain set of characters, but why not create a whole font while we’re there!

Custom Icon Sets

Custom icon sets to match your brand, suitable for your website, apps, and many other purposes.

Web design

Making sure your website looks just as good as your new brand identity. Platforms currently include Squarespace, Shopify, and WordPress with Elementor.

Surface pattern design

Pattern and print design for use on various surfaces, such as textiles, wallpaper, ceramics, and more.

Lettering & Illustration

Custom lettering and illustration to suit your requirements.

core services

Logo + brand identity design

Brand identity design is my main jam. Combining my love for brand strategy, logo & identity design, illustration, and lettering to help clients capture the unique visual essence of their brand and connect with their audience in an authentic way. While logo design is my (and often my clients) favourite part, your brand’s identity is so much more! My goal is to provide you with all the core visual elements you need to show up cohesively and consistently.

 

Already have an awesome logo & brand identity? Re-branding? Or just need some help refining your existing branding? I’m happy to help in specific areas and assist in refining and further building out your brand.

A closer look

Brand identity essentials

01. Discovery & creative strategy

First, we’ll go over your brand strategy and overall vibe. We’ll explore ideas & directions, and how you see and feel about your brand. Before putting together a creative strategy presentation with a refined mood board. Making sure we’re completely on the same page.

02. Logo Design

Next I’ll get to work sketching and exploring concepts based on our creative strategy – you’ll receive an initial concept draft which we’ll work closely together to refine into a final solution. Creating a whole logo suite complete with primary, secondary, & sub mark variations for responsive application.

03. Colour & Typography

A curated colour palette and typography system to make sure your brand always looks super cohesive.

04. Graphic style

Icon design, illustration, and/or pattern design to set your brand’s graphic style.

05. Design Theme

We’ll explore how the elements of your brand come together and are used to create a consistent design theme, usually best achieved though creating a few initial collateral items.

06. Collateral design

We’ll put together any further collateral items included in your package (please see the section below for further info).

07. Brand board & Brand Guidelines

One-page brand board with all the essential info for your new brand identity—or a multi-page brand guidelines document outlining all the technical details, usage recommendations, tips, and application examples to make sure your brand is always looking it’s best.